When Mr. Rose of Bulgaria meets the Queen of Essential Oils…
2021-04-01
Live on Signing CeremonyIn the afternoon of July 1st , National Chamber of Bulgarian Essential Oils Producers and Traders settles in China Beautéville in the Four Seasons Rose Estate. Mr. Mihail, Chai...


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Live on Signing Ceremony


In the afternoon of July 1st , National Chamber of Bulgarian Essential Oils Producers and Traders settles in China Beautéville in the Four Seasons Rose Estate. 

Mr. Mihail, Chairman of the Chamber of Bulgarian Essential Oils Producers and Traders and Bulgaria Organic Rose Company, and Mrs. Ji Mei, CEO of Lampe Berger (China) and Owner of the Four Seasons Rose Estate signed the agreement.

Mr. Lu Yuedong, Deputy Mayor of Huzhou People’s Government, Mr. Mao Lirong, Deputy Secretary of Wuxing People’s Congress and Director of China Beautéville administrative committee, Mr. Pan Ming, Secretary of the CCP in Daixi, Mr. Hou Juncheng, General Counsaltant of China Beautéville, Mrs. Wang Yanan, Deputy General Manager of Cosmetics Industry (Huzhou) Investment and Development Co., Ltd and others participated the signing ceremony.


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Signing ceremony: Mr. Lu Yuedong, Deputy Mayor of Huzhou People’s Government (middle of the 2nd row) and others witnessed the ceremony.


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Signing Ceremony


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Celebration after signing ceremony


The BRief Introduction


The Sino-Bulgaria International Rose Culture Park functions as the footing and breach of the rural strategy implementation in the basis of rose industry. It is the typical example for the strategy of rural revitalization and will help promoting the revenue increase for village collectives.

The total area of the collaboration between Mr. Rose, Mihail and Queen of Essential Oils, Mei Ji is approximately 2,000 mu with 20 million dollars as total investment. It is one part of the Sino-Bulgaria International Rose Culture Park Project.

By harnessing Daixi’s excellent ecology resources, deep and rich culture, and beautiful sceneries, the project as a focus on rose planting combines functions of leisure, entertainment, feasts, conferences and exhibitions, and interactive experience altogether to create a comprehensive project of agriculture and tourism.



Glimpses of the 1st International Rose Culture Festival in China Beautéville


Background


Bulgaria is the largest rose producer in the world. Not long ago, during the International Rose Culture Festival held by China Beautéville in Four Seasons Rose Estate on 20th May, the National Chamber of Bulgarian Essential Oils Producers and Traders signed the agreement of cooperation with China Beautéville. During the revisit to Bulgaria, invited by Mr. Mihail, Chairman of Bulgaria Organic Rose Company, the delegation of China Beautéville experienced the rose festival which is full of Bulgarian characteristics. The delegation, accompanied by Mr. Mihail, also visited the local rose planting area and workshop to learn the basic information of rose growing and processing.

During the stay, the delegation of China Beautéville was also invited by the Division of Culture of China Embassy in Bulgaria.




China Beautéville was invited to participate the Bulgaria Rose Culture Festival and visit the workshop of rose processing


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Mr. Tu Xuesong (Left), Director of Chinese Culture Center in Sofia, Culture Office, Embassy of The People’s Republic of China in Republic of Bulgaria.


More Information

In 2017, the main business’ revenue of cosmetics and related industries in China Beautéville was 4.52 billion yuan, rose 38.27% on the previous year. Tax revenue is 239 million yuan with a 49.07% increase. China Beautéville has already established the foundation for the expansion and development of the rose industry. As the collaboration of various industries, the rose culture park has a bright future in China Beautéville.


During the International Rose Culture Festival on 20th May, Mr. Rose, Mihail and the queen of essential oils, Ji Mei collaborated at the first time. 

At this time, they teamed up again on this project to plant roses, chamomile, lavender, and other flowers on the 2,000 mu of fields, to extract essential oils and to produce and develop related products. We are looking forward to what astonishing result they can create.

China Beautéville




摄影:何伟卫,朱伟良

图文编辑:吴新颜,仲正强


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