With natural and healthy skincare as its core concept, a clear brand image, excellent product quality, innovative marketing strategies, and an accurate grasp of the cosmetics market. PROYA has expanded its territory in the cosmetics industry and has risen rapidly to become one of the first-class cosmetic enterprises in China.

In the Chinese cosmetic market, where it competes with international giants, PROYA has successfully built a number of hot-selling brands and established a leading position in China's beauty market. At present, the company's total of more than a thousand kinds of products, forming a strong marketing network throughout the department stores, cosmetic boutiques and supermarket chains, successfully achieved the multi-brand, multi-category, multi-channel, multi-model development of the operating mechanism, the comprehensive strength of the industry in the forefront.

“Beauty Forever, Beauty Shared” is the mission of PROYA. It pursues excellence, innovates constantly, and strives to promote the new beauty fashion of "beauty and cultured". By high quality, high-tech advantages, PROYA not only popular with consumers, but also won the recognition of society and the government, won many awards, the company's market value has also been rising. Today, the continuous production of a modern garden-style factory covering an area of more than 100,000 square meters and more than 1,200 employees, and the official opening of the headquarters building with a construction area of more than 60,000 square meters has proved that PROYA has become a banner of national cosmetics enterprises and is on the way to the international cosmetics market! In the face of an increasingly young consumer market, as a national brand, PROYA has achieved constant out-circle, sound out-circle, inherent consumer groups in brand building out-circle.

Science and Technological Core Construction

2020 beauty industry consumer points have focused on the "beauty" and "black technology", as a 17-year history of the national brand, the construction of science and technology core has always been the direction of PROYA insist. PROYA currently has 64 state-licensed invention patents, 28 utility model patents, investment in product development are from product safety and efficiency as the starting point and goal, and constantly strengthen the injection of cost and energy. For example, this year's breakthrough in the anti-aging market, PROYA’s ruby products have two major cores, one is Retinol, the other called Argireline. Last October PROYA and Spain's LIPOTRUE reached a strategic partnership, PROYA conditional high-dose use of Argireline, in the Ruby products, plus 20% of Argireline, to help build a big single product with science and technology. Previously, PROYA has also established a number of cooperative research institutions in Europe with France's top Marine Development Institute (IFREMER) and the French National Seaweed Research Institute (CEVA) to establish a joint laboratory between China and France; last November, it reached a strategic cooperation with Spain's Singuladerm to jointly invest in the establishment of a joint venture. Following in the footsteps of the beauty market, PROYA is constantly expanding its geographical and technological boundaries to better serve consumers worldwide.

To create a youth out of the circle

Based on the market where consumer groups are getting younger and younger, PROYA has been constantly adapting to the market in the process of upgrading in 2019, from the brand spirit of exploration and discovery to the brand proposition of "To discover while young", it shows the deep matching effect of the main force of internal youth team and external youth culture in brand construction. Since 2019, PROYA's cross-border cooperation with National Geographic, customization of “Shan Hai Jing” series products, cooperation with Nayuki, Adopt a Cow, etc., and continue to approach the young group's cultural and consumer interests. At the same time, the second generation broke the wall, ruby girl's "young not panic", 520 nodes of "while young, for love to adventure", June's dream season. The process of youth in empathy marketing is obvious to all. Whether it's cross-border or break the cultural circle, PROYA is advancing in exploration. PROYA's first anti-aging essence - double anti-aging essence, has been endorsed by Cai Xukun,the spokesperson, who harvesting the attention and recognition of young fan-groups. Personality is the label of young people, product, and brand differentiation, individuality is the direction of PROYA's brand building.

Enterprise spirit

Hard work, innovation, responsibility, dedication, persistence, value service, integrity, and win-win.

The Volume of Social Identity

With the continuous sense of science and technology and the output of youth, PROYA is also reaping continuous social recognition.PROYA has been reported by  CCTV many times, interviewed by the representatives of domestic products of people's.com, and constantly interviewed by cosmetic industry media. The attention and volume received is more recognition and encouragement for PROYA , and also strengthens its direction in brand building.

Social responsibility            

The market is in full bloom. PROYA is committed to platformization, to empower potential entrepreneurial projects, join hands with Tmall to start incubation base project, empowering emerging brands, diversified market, to help form a good brand market ecology. PROYA enriches itself by brand building and is recognized by the market and the society, which is the harvest of the enterprise, especially in this year such a special epidemic background, PROYA bears a national brand a national enterprise due to social responsibility, actively set up a charity fund, donate Zhong Nanshan Fund, China Children and Teenagers’ Fund. Social responsibility is an essential part of the depth and quality of the brand.

PROYA out of the circle experience is: brand building, clear brand positioning, responding to the market youth, adhere to science and technology, as well as social responsibility.

【珀莱雅发展四阶段】

Company introduction

2003~2007: The initial stage of PROYA's business

The agent covers 31 provinces and cities in China. In 2004, the sales of 40 million yuan were achieved, and in 2007, the sales exceeded 100 million yuan, which gradually established the PROYA's market position.

2008~2011, the second venture of PROYA

Constructing a 120-acre garden-style production facility in the Beautéville of Huzhou, with successive expansions to 260 acres.

Incubate several new brands. Brand ANYA and UZERO were listed.

2012~2016: The steady development period of.

Re-upgraded and re-built 3000 square meters R & D center, with international first-class strength, to ensure product quality and new product innovation.

The company's internal management platform, OA system, SAP system, CRM system, PLM system are fully online, and the management and process are more professional, standardized, standardized and institutionalized. 2017-present PROYA has taken off again

On November 15, 2017, PROYA was listed on the Shanghai Stock Exchange.

Some people say that dreams come true because they work hard enough.

Others say that dreams come true because they are lucky enough.

PROYA says that it is easy to dream and difficult to achieve. The initial dream should be able to stand the test, we should remain true to our original aspiration, time will tell everything. PROYA's dream is big which is to make China's cosmetics brand! To be the PROYA of the world! To be a loud business card handed to the world by China.