Beautéville and Oriental Beauty Valley signed regional strategic cooperation agreement

At the recently concluded High-quality Development Conference of Cosmetic Industry in Zhejiang Province and the 6th Cosmetics Industry Leaders' Summit, Beautéville and Shanghai Oriental Beauty Valley signed a regional strategic cooperation agreement.

It takes research and development as the leader, the factory as the carrier, the brand as the target. Therefore, the influence of Shanghai as an international metropolis is closely related to the fine environment of Beautéville, and the potential of the combination of the upstream and downstream of China's beauty makeup industry chain will also be stimulated.

As the two major platforms of Chinese beauty cosmetics industry, Beautéville and Shanghai Oriental Beauty Valley establish regional strategic cooperation of beauty cosmetics, which is a measure to promote the high-quality development of Chinese beauty cosmetics industry from the perspective of the government under the background of cooperation between Wuxing and Fengxian.

Panorama of Beautéville

In this regard, Mao Lirong, deputy secretary and deputy director of the Standing Committee of the People's Congress of Wuxing District, and director of the management committee of Beautéville, said that Oriental Beauty Valley focuses on research and development and offline sales, while Beautéville focuses on production and processing and online sales, which are complementary to each other.

In Mao's opinion, the beauty industry is a reflection of people's yearning for a better life after food and clothing. "It is very difficult for enterprises in Oriental Beauty Valley to expand reproduction, and the Beautéville has unique environmental advantages and industrial foundation, so both sides can say that they hit it off.

R & D personnel of Beautéville are developing new products

As he said, at present, the advantage of Oriental Beauty Valley lies in its international influence and offline customer groups. At the beginning of the planning, the goal of Beautéville was not only to build a platform and cultivate an industry, but also to reveal the ambition of building "Oriental Glasse" from a global perspective.

Relying on its geographical advantage of being close to the digital city of Hangzhou, Beautéville has laid out 100 live webcast rooms this year, aiming to build the largest beauty webcast center in China. At present, the town's supply chain platform has been fully launched, realizing the online and offline coverage of all channels for foreign brands to enter the Chinese market.

"With the upgrading of consumption in the beauty and health industry, the beauty and health industry will usher in a better and larger growth space." Yuan Fei, General Manager of Oriental Beauty Valley Enterprise Group Co., Ltd. also said that the cooperation between Oriental Beauty Valley and Beautéville is a move to achieve mutual benefit, reciprocity and complementarity.

Next, Beautéville and Oriental Beauty Valley will carry out all-round, wide field, multi-level, full coverage of industrial cooperation and complementary, committed to the integration of domestic and foreign industry resources, through cosmetics laboratories, raw materials planting, R & D team and other forms of cooperation, to establish a cosmetics industry upstream and downstream industry chain exchange and cooperation mechanism, to promote the integrated development of the Yangtze River Delta beauty and health industry.

Beautiful scenery of Tiger pool reservoir in Beautéville

It is undeniable that a good ecological heritage, a solid industrial base, sound supporting facilities and a good business environment are the indispensable elements that attract enterprises to invest in Beautéville in the past, present and future.

After seeing the complete industrial chain, logistics system and "one-stop" services for foreign projects, Korea SZCO COMESTIC, which has set up a R&D center in Shanghai, immediately decided to set up an industrial base in the beauty town.

"China is a potential market for new brands," said Mr. Ikeda. We were interested in settling in Beautéville last year to better serve our industrial chain and the Chinese market, and we are very optimistic about the Chinese market."

The signing of a contract with Korea SZCO COMESTIC is just the beginning of the integrated development of the beauty and health industry in the Yangtze River Delta.

Beautéville is a hotspot for beauty and cosmetic, and will be popular for fashion in the future. As Hou Juncheng, general consultant of Beautéville, said, "I believe that in the near future, with distinctive industrial characteristics, strong humanistic atmosphere, beautiful ecological environment, multi-functional superposition and integration, and flexible mechanism Beautéville will be another bright pearl in the oriental.