After the release of "Opinions of the State Council of the CPC Central Committee on Supporting Zhejiang's High-Quality Development and Building a Common Wealth Demonstration Zone", which has triggered strong reactions in Zhejiang. The majority of private entrepreneurs are determined to support the central decision and deployment with practical actions. On June 16, Hou Juncheng, vice president of the beauty and cosmetics chamber of Commerce of all China Federation of industry and commerce, vice chairman of Huzhou Federation of industry and Commerce of Zhejiang Province, and founder of PROYA, took the initiative to donate the 10 million yuan bonus  to the Charity Association of Wuxing District of Huzhou City of Zhejiang Province for the construction of the local beauty museum and help the local construction of the demonstration area of common prosperity.

Hou Juncheng is an entrepreneur who grew up with the reform and opening up. He started out as an agent selling foreign cosmetics, but his original dream was to make China's own brand cosmetics and carry the banner of building a national cosmetics brand. At the beginning of the 20th century, when he founded PROYA, the international cosmetics giants were gaining ground in the Chinese market, he turned down many foreign takeover plans for PROYA and successfully made PROYA the first cosmetics company to be listed on the A-share market. In 2015, in order to promote the overall development of the cosmetics industry and allow national cosmetics to have their own industry status in the international market, Hou Juncheng joined the All-China Federation of Industry & Commerce Beautyculture & Cosmetics Chamber and China Association of Fragrance Flavor and Cosmetic Industries to participate in the planning and construction of Beautéville. At present, Beautéville has introduced 172 cosmetics and related enterprises in total, and has become one of the three major cosmetics agglomeration areas in China.

侯军呈日前在接受记者采访时说，共同富裕的实现是一个动态的、非同时富裕的过程。要实现共同富裕，需要在追求高质量发展的奋斗中持续做大蛋糕，并在此基础上分好蛋糕、实现公平、共享美好。在“十四五”开局之年，国家把高质量发展建设共同富裕示范区的重任交予浙江。作为土生土长、伴随改革开放富起来的浙江人，深感责任在肩。

Hou Juncheng said in a recent interview that the realization of common wealth is a dynamic, non-simultaneous wealthy process. To achieve common prosperity, we need to continue to make a bigger cake in the pursuit of high-quality development, and on this basis to share the cake, achieve fairness and share the good. In the opening year of the 14th Five-Year Plan, the country has entrusted Zhejiang with the important task of building a model zone of common prosperity with high-quality development. As a  Zhejiang native, who has become rich along with the reform and opening up, Hou Juncheng deeply feels the responsibility on the shoulder.

据介绍，侯军呈捐资1000万元助建的美妆博物馆现已进入最后装修阶段，建成后将是世界上单体面积最大的化妆品博物馆，也是中国美妆小镇的标志性建筑。博物馆所在的美妆小镇，其前身是埭溪（上强）工业园，原先是一个靠财政补助才能运转的贫困乡镇。如今，这里已初步建成以“千亿产值，致富万家”为愿景的行业特色小镇，成为共同富裕的“领跑者”。

According to reports, Hou Juncheng donated 10 million yuan to help build the beauty Museum, which is now in the final stage of decoration. After completion, it will be the largest single cosmetics museum in the world and the landmark of Beautéville. Beautéville, where the museum is located, formerly known as Daixi (shangqiang) Industrial Park, used to be a poor town relying on financial subsidies. Now, it has initially built a small town with industry characteristics with the vision of "100 billion output value, making ten thousand families rich", and become the "leader" of common prosperity.

侯军呈在接受本报记者采访时表示，党中央倡导的共同富裕就是真正满足人民对美好生活的向往。“当前美丽消费正成为一道亮丽的风景线，美妆行业是美好生活的重要领域，作为国货美妆的代表之一，我们将为美妆小镇和珀莱雅品牌注入科技、文化内涵，在国际品牌林立的化妆品市场竞争中争夺更多份额。”

Hou Juncheng said in an interview with our reporter that the common prosperity advocated by the Party Central Committee is to really meet the people's yearning for a better life. “At present, beautiful consumption is becoming a beautiful landscape, and the beauty industry is an important field of beautiful life. As one of the representatives of domestic beauty, we will inject technology and cultural connotation into Beautéville and PROYA brand, and compete for more shares in the cosmetics market competition with numerous international brands.”