Exploring Italy

Italy is a country where fashion and classicism coexist, and the tag “Made in ltaly” has become a global fashion label. As a fashion city, Italy has many top perfume, skin care and cosmetics brands leading the world fashion trend.

In October of the bountiful autumn season, the Beautéville gathered representatives from Hangzhou Cosmetics Industry Association, Beautéville Beauty Health Association, Yiwu Cosmetics Association, Jiangsu Daily Chemical Association, and high-quality enterprises to form the “The Beautéville Study Delegation” to visit overseas enterprises.

The first stop of the delegation came to Italy, the world’s fashion capital, to conduct on-site research on top global cosmetics companies and embark on a journey of exploring high-quality beauty.

The team also visited the president unit of the Italian Cosmetics Association, Bottega Verde, one of Italy’s top cosmetics manufacturers and retailers, with over 200 stores. The two sides had in-depth discussions and exchanges on deepening and expanding cooperation in the cosmetics field.

The visit to Ancorotti Cosmetics, a leading manufacturer of cosmetics (eye black) and a supplier of many high-end brands is a meaningful visit. The CEO of the company is the former president of the Italian Cosmetics Association and the current senator of the Italian government. After the delegation learned about Ancorotti Cosmetics in detail, they talked deeply with the CEO of the company to seek cooperation opportunities.

When they visited Cosmetica Italia, the leading cosmetics association in Italy, the delegation also met online with Cosmopro, an Italian company. Cosmoprof stated that it would provide an opportunity for Beautéville to showcase at the world’s most important cosmetics expo.

Hou Jun, a representative of the Study and Inspection Team of Beautéville, presented a friendly gift to Fabio Franchina, Chairman of Framesi and Vice Chairman of the Italian Cosmetics Association, when they visit Framesi Hair Care Company. He hoped that Chinese and Italian cosmetics companies could strengthen cooperation and exchange, and promote mutual benefit and development of industries between the two countries.

The team visited one of the oldest cosmetics laboratories in Italy, SS Annunziata 1561. Hou Jun, a representative of the Beautéville Study Delegation , presented a landscape painting gift representing traditional Chinese culture to Elena, the chairman of SS laboratory.

SS Annunziata 1561 has been inheriting tradition since the Renaissance, establishing a powerful company related to handicrafts. Although the SS laboratory is small, it has collaborated with over 60 countries around the world and is about to sign strategic cooperation agreements with Beautéville. With the help of Beautéville, it has started its distribution in China.

Visiting Teatro Fragranze, both parties have in-depth communication and exchange, understand needs, assist in exploring effective channels for Teatro to enter the Chinese market, and provide high-quality products to customers in China and around the world.

The Italy visit of the Beautéville study delegation is a microcosm of the internationalization process of China’s beauty industry, and a firsthand understanding of other countries’ cosmetics industry.

As a bridge and hub of the global cosmetics industry, Beautéville will always be committed to integrating high-quality cosmetics industry resources from around the world, and working together with various cosmetics industry associations to explore a more promising global cosmetics market.