Every year, double 11 is the time for girls to stock up on skin care and makeup. The national products has a more eye-catching performance in this year’s double 11.

PROYA, the leading enterprise of Beautéville, took the first national goods!

Since October, the cosmetics companies in Beautéville have begun to select products for stocking mode. They carefully selected the main sales explosion products, make every effort to produce, package and repackage products, sell them to the whole country and even the world through e-commerce platforms. They make the town’s cosmetics famous.

Combined with live e-commerce, cosmetic companies achieve explosive fission in product sales. PROYA, Qilihua, Rose Manor, Royal Van and other companies in Beautéville have opened live web channels to achieve the simultaneous flowering of online and offline. The double anti essence, ruby cream and other products of PROYA stationed in Li Jiaqi’s live broadcast. The cumulative sales of “double anti essence” reach 900,000 + pieces, GMV increased by 150% year-on-year. The cumulative sales of “ruby cream” reach 700,000 + pieces, GMV increased by 250% year-on-year. 250%.

The support of national products is not exactly out of affection. The Little Red Book shows that the composition of domestic products is not inferior to the big brands, and it is more cost-effective now! Some industry insiders said that, at present, the brands of Europe and the United States has formed a "head-on" situation with the domestic brands.

In the future, the Beautéville will continue to dig deeper into the brand potential, build a good beauty platform, tell a good beauty story. Under the leadership of PROYA, more domestic brands and consumers run in both directions, and win out in the cosmetic industry.