If you open the beauty livestreams on major mobile livestreaming platforms, you will find that the number of repeat customers of brands such as Proya, Yufan(YFF), and Ximeien has exceeded 100,000. Some products are even regulars on the popularity and praise rankings. However, at this time, these highly popular beauty products have started to cause anxiety among the China Beautéville that produce them. So, what are they anxious about?

“At present, there are too many homogeneous products on the market, and the beauty industry is evolving and updating at a rapid pace. We are in urgent need of talents with more cutting-edge professional knowledge and stronger innovative awareness,” said Cao Jie, Senior Manager of the Quality Management Department at Proya Huzhou.

In the meeting room of the newly established “Huzhou Beauty College”, enterprises put forward on-site the talent needs for their development, which were recorded on the spot by the staff of the Beautéville present. A dean of a cosmetics college was also connected online.

“The first training session focuses on the knowledge of cosmetics regulatory laws and regulations, and the second session in June will mainly cover cosmetics formula design,” replied He Junyao, Dean of the School of Pharmaceutical Engineering and Biotechnology and the School of Cosmetics at Zhejiang Pharmaceutical College, on the spot.

It turns out that at the end of 2024, the signing ceremony for the Beauty Industry College of Zhejiang Pharmaceutical College, co-founded by the People's Government of Daixi Town, Wuxing District, Zhejiang Pharmaceutical College, and Huzhou Modern Agricultural Technology School, was successfully completed.

In September this year, the teaching site of the Beauty College located in Daixi will welcome its first batch of freshmen. At present, the staff are busy making intense preparations for the opening of the college. Fang Hangbo, Vice President of the Beauty and Health Association of China Beautéville, said: "This year, many enterprises have successively achieved full production capacity. Full production capacity means that the enterprises that initially settled here now have an output value of over 100 million yuan each. The cosmetics industry requires not only R&D technologies, but also diversified talents for intermediate links such as production, procurement, and logistics, as well as e-commerce at the sales end. In fact, it forms a closed loop of talent demand for the entire industry."

After a decade of development, Beautéville located in Daixi Town, Wuxing District has become the sole core bearing area for the cosmetics industry in Zhejiang Province during the "14th Five-Year Plan" period, as well as one of the three major cosmetics industry agglomeration centers in China. By the end of 2024, Beautéville had attracted 381 settled enterprises, including 303 cosmetics and related enterprises, covering the entire cosmetics industry chain such as production and R&D, packaging design, logistics and warehousing, and marketing services. For Beautéville, the upcoming Beauty Industry College has timely built a talent pool for all types of professionals to support the industry's development.

“After a decade of development, we have built the industry from scratch with a positioning of internationalization and fashion. In recent years, our output value has maintained double-digit growth annually. Going forward, we will implement the 'going global' strategy, with a particular focus on expanding into the Southeast Asian and Middle Eastern markets. We are also considering entering the European and American markets, leading the industry's development through quality and innovation,” stated Tang Xuedong, Secretary of the Party Committee of Daixi Town, Wuxing District.

Professor Yang Zhenhua, Vice President of the Party School of the CPC Huzhou Municipal Committee, also praised the innovatively established "Beauty Industry College". She said: "The modular design of courses based on the industrial chain of Beautéville, extending to every sub-sector, enables two-way empowerment for both every student of the Beauty Industry College and the development of the cosmetics industry. Meanwhile, by leveraging platforms like the Beauty Industry College, Huzhou's cosmetics industry can promote more international cooperation and help the industry move to greater heights and further horizons."