The 56th COSMOPROF Bologna Italy grandly opened on March 20 (local time). As the annual flagship event of the global beauty industry, it attracted more than 3,000 exhibitors and tens of thousands of professional visitors from around the world.

Led by Wu Bin, Member of the Standing Committee and Executive Deputy District Mayor of Wuxing District, Huzhou City, and Hou Juncheng, Chairman of Proya Cosmetics Co., Ltd. and Chief Consultant of Beautéville, Beautéville made its official debut at COSMOPROF Bologna. It fully demonstrated the innovative strength and industry leadership of Chinese cosmetics enterprises, became the highlight of the exhibition, and gained extensive attention and recognition from international customers, marking a solid step towards exploring the European market.

Nearly 30 leaders and guests attended the exhibition, including Tang Jinjiang, Deputy Director of the Wuxing Working Department of Huzhou Municipal Government Liaison Office in Shanghai; Zhang Peifang, Member of the Party Group and Deputy Director of Wuxing District Bureau of Economy and Information Technology; Wu Shuang, Deputy Mayor of Daixi Town; Wang Yanan, Special Consultant of Beautéville; Hou Sanman, General Manager of Zhejiang Mansheng Industrial Co., Ltd.; and Lou Biao, General Manager of Jiaoshi Cosmetics (Hangzhou) Co., Ltd., as well as representatives of other relevant cosmetics enterprises.

With 55 years of experience in organizing exhibitions in the beauty market, COSMOPROF Bologna is widely recognized worldwide as an international beauty gala. Beauty elites, renowned brands, emerging enterprises, and industry experts from all over the world gather here to jointly build a vast platform integrating exhibition, exchange, and learning.

Here, a dazzling array of beauty exhibits covers various fields such as skincare, makeup, fragrance, and hair care. It is not only a display of products, but also a passionate collision of creativity and technology, pointing out the development direction for the entire beauty industry.

△Beautéville Team Group Photo at the Exhibition

△A Steady Stream of Business Visitors at Beautéville’s Booth, Exploring Cooperation Opportunities Together

As the advocate and leader of China's cosmetics industry clusters, Beautéville’s performance at the exhibition is not only a display of its brand image, but also a two-way convergence of technological innovation and market demand.

△Group Photo of Mr. Gregory Butcher (3rd from right), Chairman of Gibraltar World Trade Center; Wu Bin (3rd from left), Member of the Standing Committee and Executive Deputy District Mayor of Wuxing District; Wu Shuang (2nd from left), Deputy Mayor of Daixi Town; and Hou Juncheng (2nd from right), Chairman of Proya Cosmetics Co., Ltd. and Chief Consultant of Beautéville

Through on-site presentations of Beautéville’s current development status and briefings on the latest developments in China’s cosmetics industry, Beautéville conducted in-depth discussions with global industry elites on the trends and challenges of green, innovative, and high-quality development in the sector. These exchanges provided valuable references for the R&D and market promotion of domestic beauty products. Meanwhile, it is hoped that this opportunity will be used to establish connections and carry out cooperation with internationally renowned brands and enterprises, so as to jointly explore the international market.

△Visiting High-Quality Cosmetics Enterprises

△Wu Bin, Member of the Standing Committee and Executive Deputy District Mayor of Wuxing District, and Hou Juncheng, Chairman of Proya Cosmetics Co., Ltd., Presented a Traditional Chinese Porcelain Scroll Gift to Mr. Renato Ancorotti, Former Chairman of Cosmetica Italia

During the exhibition, the Beautéville team actively expanded international resources, visited high-quality cosmetics enterprises, broadened their horizons through exchanges with international counterparts, and sparked innovative ideas.

Notably, many resident enterprises of Beautéville, including Proya, Yufan, Othilan, Kaison, Lema, Mansheng, Zhenyan, and Meixin, also made their appearances at the exhibition one after another, showcasing the grace and vitality of domestic beauty brands to the global industry.

To promote exchanges and development between the cosmetics industries of China and Italy and consolidate economic cooperation between the two regions, Beautéville and Cosmetica Italia signed another friendly strategic agreement. The agreement aims to actively carry out more exchanges and cooperation in areas such as cosmetics laws and regulations, regulatory mechanisms, enterprise exchanges, project investment, scientific and technological R&D, and talent training.

In Bologna, Beautéville built a bridge of innovative cooperation and achieved a "silent resonance" with the international market. In China, Beautéville will adopt a more open attitude to jointly draw the blueprint for the future of the beauty industry with industry peers.