In the afternoon of November 25, VIRIDIS, an Italian cosmetic brand that has just signed a contract to enter the Beautéville, held its first press conference in the beautiful West Lake, and announced at the press conference that VIRIDIS will officially enter the Chinese market.

At the event site, which is blended with a strong atmosphere of Italian Renaissance, VIRIDIS joined hands with the brand's best friend - Hou Juncheng, the general consultant of the administrative committee of China Beautéville, Luo Xi, the famous host of Zhejiang TV, He Jun, the founder of the global charity organization Rams Club, Fu Dizhong, the secretary-general of Hangzhou Cosmetic Association, Pan Hua, the chairman of the Political Consultative Conference of Wuxing District and the director of the administrative committee of Beautéville, Zhu Jianzhong, the secretary of the Party Committee of Dixi Town and the executive deputy director of the administrative committee of Beautéville, Qi Binbin, the mayor of Dixi Town and the deputy director of the administrative committee of Beautéville, and Zhang Jian, the deputy mayor of Dixi Town, to witness this milestone moment of viridis with hundreds of thousands of Chinese netizens.

When Florence meets Hangzhou, so the West Lake recreated a Renaissance European style. VIRIDIS originated from the origin of the Renaissance in Florence, Italy, so the press conference site was also carefully decorated by the organizers: highly restored to the Renaissance period scene settings, including European gardens, European retro makeup test bench, violin band performance, Italian freshly ground coffee and other landscapes, let Guests in West Lake felt as if they were walking into a real Renaissance era.

"In the hearts of Chinese people, Italy is an art country that pursues the quality of life. The people there are pursuing art and quality." At the press conference, Wang Senjie, chairman of Hangzhou Chaoli Electronic Technology Co., Ltd., the introducer of viridis brand, showed great confidence in entering China this time. "We are determined to bring the Italian VIRIDIS the brand of pure natural cosmetics to China, inherit and carry forward the idea of Montanari family's persistent pursuit of high-quality, safe and pure natural products, to create pleasure experience for users from sensory to spiritual . "

Hou Juncheng, chairman of PROYA Cosmetics Co., Ltd. and general consultant of China Beautéville Management Committee, expressed his good wishes to VIRIDIS: "we welcome the first European enterprise to settle in China Beautéville, and wish VIRIDIS can grow rapidly in China.".            As one of the first invited guests of VIRIDIS, Luo Xi, a well-known host of Zhejiang satellite TV, shared her favorite products and unique skin care tips with you.          

It is reported that in 1860's, the herbal medicine shop founded by Montana family of Italian herbal medicine family became the predecessor of VIRIDIS, and the brand was established in 2000. In 2014, it was acquired by AROMA Co., Ltd., Florence equity, and established a full series of VIRIDIS cosmetics production line in 2016. At present, there are five series for the Asian market: Golden hyaluronic acid series, sub copper royal jelly series, silver shea butter series, cobalt blue vitamin E series, bronze color cleaning series. The number of the first batch of single products is 32. Mirko buffini, CEO of VIRIDIS Italy, said: "we hope to develop VIRIDIS into a leading brand of imported cosmetics in China within five years, so that Chinese customers can feel this wonderful expectation from Italy's Montanari family."