On December 18, 2015, the China Cosmetics Industry and Commerce Summit and "Cosmetics News" Annual Meeting Winter Solstice Night Banquet, China Beauty Town unveiled her mystery for the first time in the domestic cosmetics industry.On December 18, 2016, Mao Lirong, member of the Standing Committee of the Wuxing District Party Committee, Minister of Publicity, and Director of the Town Management Committee of Beauty Town, once again appeared on the podium of the Winter Solstice Night Banquet to the heads of the Chinese cosmetics industry and commerce The report describes the development of China Beauty Town over the past year.

One year is neither long nor short.

Over the past year, China Beauty Town has received more than 200 batches of distinguished guests to inspect, guide and negotiate.

A year in which China Beauty Town has reaped the excitement of 22 key projects settling in.

Over the past year, China Beauty Town has traveled to France, Germany, Italy, South Korea and other countries with developed cosmetics industries, held several investment conferences and signed strategic cooperation agreements with several foreign institutions.

In January 2016, Beauty Town was listed as a Specialty Towns in Zhejiang Province.

In May 2016, Beauty Town was shortlisted as one of the ten provincial model specialty towns.

In November 2016, Beauty Town was assessed as a provincial industry benchmark feature town.

 Over the past year, the planning and design of Beauty Town has been continuously improved.   

 Since the town's planning and construction, it has always upheld the concept of green ecology and sustainable development. In land use planning, adhere to the principle of "build it, build it, appropriate forest is forest", overall consideration of the beauty of the town features planning and low hillside green development, cosmetics industry clustering and beauty of the town's regional tourism coordination and balance, breaking the traditional industrial park in a flat layout of the planning, the formation of a patchwork, revealing the characteristics of the town pattern. In industrial planning, adhere to the whole industry chain to build, on the one hand, the introduction of cosmetics high-end manufacturing enterprises as the core content of the town construction, relying on the existing Pearl Leya enterprises and Chu Cheng packaging, win packaging materials and other supporting enterprises to form an industrial base, through the introduction of cosmetics production and upstream and downstream supporting enterprises, to build a cosmetics industry agglomeration; on the other hand, the planning and construction of a number of cosmetic production and cosmetic manufacturing Closely related to the characteristics of co-construction of supporting projects, mainly testing and research and development center, technology incubation park, beauty cultural park, beauty museum, essential oil museum, situational business street, cosmetics manufacturing industrial tourism, beauty college, beauty Taobao Town, and so on.

Over the past year, the industrial clustering in the beauty town has been constantly highlighted.

Beauty Town focuses on skin care products, color cosmetic products, fragrance products as the key processing manufacturing industry, exhibition and exposition, conference forum, special spice garden leisure experience, e-commerce and other key exhibition and sales industry, as well as cosmetics R & D and design, education and training, cultural and creative industries, business services, inspection and testing and other key comprehensive supporting service industry, focusing on business selection and capital selection, the town's industrial agglomeration degree is constantly highlighted. Up to now, the town has introduced 22 new high-quality projects with a planned total investment of 8.5 billion yuan. Among them, the famous enterprises at home and abroad include Korea's third largest cosmetic enterprise Hanbul, Asia's largest cosmetic packaging material enterprise Yonwoo, Italy's famous brand VIRIDIS, the leading domestic cosmetic enterprise Shanghai Shangmei, and the top 20 domestic subdivision industry enterprises include Xiamen Shangxin, Hangzhou Sincere, Suzhou Linglin Cosmetics, Dongwu Fragrance and so on. In addition, there are a number of Korean, German and domestic cosmetics quality projects will be signed into the village.

Over the past year, the platform expansion of the beauty town has been advancing.

We focus on the need to speed up the town's main road construction, push forward the field leveling, road and greening projects, improve the infrastructure construction and optimize the project settlement environment. In terms of roads, eight infrastructure projects have been started in full swing, and the convenient road network is taking shape; in terms of greening landscape, the key regional slope management landscape projects, key road landscape projects and cosmetics theme parks are being accelerated, and the environment is becoming more and more optimized; in terms of field leveling. Highlight three key areas to speed up the field leveling project, to provide security for the construction of the project on the ground.

Over the past year, the brand image of Beauty Town has been improving.

At the international level, Beauty Town will establish a strategic cooperative relationship with relevant institutions in various countries. At the national level, the second Cosmetic Industry Leaders Summit was held on September 30, inly.

viting more than 20 experts from national industry associations to participate in the summit, to carry out forums and sign the consensus of the summit around the revitalization of the national brand, with remarkable results. Awarded the "Beauty Innovation Contribution Award" by China Association of Flavors, Fragrances and Cosmetics Industry and the "China Beauty Industry Special Contribution Award" by the All-China Federation of Industry and Commerce Beauty and Cosmetics Chamber of Commerce. At the provincial level, it has been named by the provincial authorities to participate in the series of activities such as "Mayor Forum" and Zhejiang Fair, and held special theme promotion for feature towns; it has been included in the demonstration and benchmarking by the province, and its influence has been improved continuous

Over the past year, the system and mechanism of Beauty Town has been improved.

Improve the "company + funds + government" mode of operation, and work together to create a "government - production - integration - network" construction strategy, namely "On the basis of government support, industry-led, capital-assisted, closely integrated with the Internet element." The government is responsible for the construction of land, related preferential policies to provide, and the whole process for the resident enterprises agent related to the examination and approval work, coordination of project construction-related services, at present, the municipal level specifically set up the mayor as head of the work leading group, responsible for solving difficult problems, the district level specifically set up a beauty town management committee, the establishment of the management committee office and the three major attack group, and pumped 30 district, town cadres, more than 10 industrial In addition, the company will provide "one-stop" service for investment promotion, project record and approval after signing the contract. Ltd. is responsible for investment attraction and management of each functional area as the coordinator of the cosmetics industry (Huzhou) Investment Development Co. The city and district governments and the Cosmetics Industry (Huzhou) Investment Development Co., Ltd. jointly set up the Wang Shu Capital Management Company to establish a targeted support fund for industrial development and provide a good guarantee for investment.

Over the past year, Beauty Town has received strong attention from all parties.

Since the start of the construction of China Beauty Town, it has received attention and importance from all parties. Xia Baolong, secretary of the Zhejiang Provincial Party Committee, Li Qiang, former governor of Zhejiang Province, and Che Jun, current governor of Zhejiang Province, all personally inspected the town and gave it high praise; at the same time, Mao Linsheng, secretary of the Party Group of the Standing Committee of the Provincial People's Congress, was explicitly contacted by the town; secondly, the attention of industry leaders, 12 industry leaders, such as Chen Shaojun, chairman of the China Fragrance, Aroma and Cosmetics Industry Association, are professional advisers of the town; thirdly, the attention of the media. On March 29th, Zhejiang Daily made a full-page report on the beauty town. On March 23rd, CCTV's "Focus Interview" program reported the development of Zhejiang's characteristic town by taking the beauty town as an example; mainstream media such as Xinhua News Agency, People's Daily, National CPPCC News and Zhejiang TV paid continuous attention to it. In addition, the industry media giants Cosmetics News and Cosmetics Observation are gathering with all their strength; in addition, the South Korea's Body Beautiful, French Cosmetics News, French Chinese TV and other foreign media also paid great attention to the beauty town.

Looking up to the starry sky, feet on the ground, the ideal is not far away.

In the industry associations, you new and old friends to vigorously promote, in the near future, a distinctive industrial characteristics, humanistic atmosphere, beautiful ecological environment, multi-functional superimposed integration, flexible institutional mechanism of the beauty of the town, will stand in the land in China, will promote the domestic cosmetics industry to a new level.