The town has something to say.

This morning at 9:30 am, the Shanghai Stock Exchange opened its doors to the public. PROYA successfully listed on the main board of the Shanghai Stock Exchange, becoming the first real pure cosmetic concept stock on the main board in mainland China. (Stock short name: PROYA Stock code: 603605)

Today is an extremely special day for China's cosmetic industry, as the famous local cosmetic company, PROYA, is ringing the bell for its A-share listing on the Shanghai Stock Exchange. Since then, PROYA will be the first real pure cosmetic concept stock on the main board of mainland China.

It is reported that the total share capital of the public offering of PROYA is 200 million shares, the number of shares for 50 million shares, the issue price of 15.34 yuan/share. Stock short name: PROYA Stock code: 603605

PROYA formally submitted the initial public offering prospectus in May 27, 2016 in the Commission announced on September 11, this year. Announced the updated prospectus. Then on September 22 successfully passed the meeting, approved by the Commission on October 20. On November 15, the SSE official listing, the whole process has gone through nearly 1 year and 5 months.

According to the prospectus of PROYA disclosed by the CSRC before, the company owns brands as "PROYA", "UZERO", "ANYA", "YOYA", "Cats Roses" and "HAPSODE". The main products are skin care products, cosmetics, cleaning and care, aromatherapy and other products. The channels cover daily chemical stores, department stores, supermarkets, e-commerce and single brand Direct stores.

According to the prospectus disclosure, PROYA's revenue from 2014-2016 was over 1.6 billion yuan, and net profit was also basically maintained at around 150 million yuan. As of the end of June 2017, PROAY's total assets could reach 1,627,131,300 yuan, the scale of net assets was 649,480,200 yuan, and the operating income from January to June 2017 reached 833,791,100 yuan, achieving an increase of 12.54%, and the net profit reached 88,987,700 yuan, an increase of 54.26% year-on-year. The public offering of new shares will be 50 million shares, accounting for 25% of the total share capital after the issue.

In addition to boosting the confidence of the industry, I believe it can also provide some reference for local cosmetic enterprises on how to enter the capital market.

2. Four major advantages

With such a tough road to IPO for local cosmetic companies, why is it that PROYA is the number one beauty stock?

Let's take a look at the four main advantages of the PROYA

In terms of performance, PROYA has been impressive in recent years, according to its public data. In the past three years, PROYA has achieved operating income of 1.740 billion yuan, 1.645 billion yuan, 1.623 billion yuan, net profit of 158 million yuan, 144 million yuan, 154 million yuan, in 2017, PROYA has a continued breakthrough, the first half of the year has achieved 833 million yuan and 0.89 billion yuan of Net profit, net profit increased by up to 54.26% year-on-year.

At the product level, PROYA is a rich and diversified brand, which currently owns brands such as PROYA, UZERO, ANYA, YOYA, Cats Roses, HAPSODE, etc. The products cover the field of skin care, make-up, cleaning and washing, aromatherapy and other cosmetics to meet the needs of consumers of different ages and preferences.

From the channel level, PROYA is taking a multi-channel business route, the channel covers cosmetic specialty stores, department stores, supermarkets, single-brand stores and e-commerce. Among them, there is a high market share in the daily chemical franchise stores channel.

From the point of view of technology research and development strength, according to Hou Juncheng, chairman PROYA, technology research and development in PROYA is always in the core position. As of the end of the reporting period, the company's R & D innovation center brings together chemistry, physics, biology, botany, flavors and fragrances, mechanical engineering, packaging engineering and computer and other different disciplines of all kinds of professionals, so that the company is fully integrated with the international community in five aspects: modern formulation (emulsification) technology, plant research technology, package design, product development and evaluation technology. At present, the company has formed a number of core technologies such as anti-dark eye circles lipid nanoparticle emulsion and its preparation method, composite whitening lipid nanoparticle emulsion preparation method, skin anti-aging lipid nanoparticle emulsion and its preparation method, etc. The company has 30 invention patents, 28 utility model patents, 190 design patents.

Focusing on the future development strategy, PROYA said that it will further enhance its core competitiveness through continuous technological innovation, product optimization and marketing innovation, and strive to build a listed company with complete system, efficient operation, scientific management and good benefits, and become the most competitive Chinese excellent national cosmetics enterprise.

3New Product Release

Chinese beauty is booming! Marine "core" goddess Yan Tang with new product - Empowering fresh face series appeared at the SSE

This time PROYA took the opportunity to launch the launch - PROYA Empowering fresh face "Energy Little Red Bottle", time seamless and youthful, let the world see the incomparable beauty of China!

 The Empowering fresh face series is mainly aimed at the modern women who are slowly entering the mature age. In order to explore the extremely precious Chinese red skin care energy, the essence of red algae, in the rich resources of China, and coagulate it in the series of enabling fresh skin. The unique Chinese red energy will instantly activate the vitality of the skin, smooth the initial lines, and rejuvenate the skin!  

Chairman of PROYA took photo with spokeman Tang Yan 

Mainboard listing of PROYA as a Chinese beauty brand is the recognition of the world capital market for the Chinese cosmetics industry.

Chinese beauty is booming! PROYA, as the benchmark of the domestic national cosmetics brand, since its inception, focused on the exploration of marine culture and skin care field research, and continue to struggle for the rise of new local beauty forces, and spare no effort to add to the beauty of China. As a Chinese beauty brand listed on the main board, PROYA is the world capital market recognition of the Chinese cosmetics industry.

According to Euromonitor, the market size of China's cosmetics industry was 338.86 billion yuan in 2016, with a compound annual growth rate of 7.2% from 2012-2016. It is predicted that the market will continue to grow steadily in the coming years and is expected to reach 433.7 billion yuan by 2021, with a CAGR of 5.4% from 2017 to 2021. Under the premise of the industry's huge development space, I believe that the successful listed PROYA by capital express will be able to develop better!

Let's once again congratulate PROYA on its successful entry into A-shares! Thanks the chairman Hou Juncheng’s hard work as the general counsultant of the Beautéville.

Beautéville is the "beauty dream" of General Counsultant Hou Juncheng, as well as the "beauty dream" of all Chinese cosmetic people. We hope that our Beautéville, a large platform for industrial clustering, can continue to play an industrial clustering effect, promote multi-dimensional exchanges between cosmetic enterprises, win-win cooperation, hatch more listed enterprises, and help the rise of national cosmetics enterprises!