In the past four years, Hou Juncheng could not remember how many times he has traveled between Grasse, a small town in southeastern France, and Daixi Town in Wuxing, Zhejiang Province. His eyes are often bloodshot and moist, and those who know him well say that he almost has more than 200 days a year in foreign investment promotion or on the way flying to foreign countries.

Now, the chairman of the board of directors of PROYA Cosmetics Co., Ltd. added a new title on his business card - the General Consultant of China Beautéville.

Meanwhile, a miracle happened in the Daixi District of Wuxing Economic Development Zone in Zhejiang Province. In four years, Beautéville, covering an area of nearly 13 square kilometers, has gradually formed. Huzhou, together with Guangzhou in Guangdong and Fengxian in Shanghai, has formed a tripartite confrontation in China's beauty industry.

The concentration of the beauty industry is often referred by locals as the "second spring" of Daixi town, the arrival of this "spring" is not accidental.

Mao Lirong, Director of the Management Committee of China Beautéville, said that Daixi has been transformed from a barren hillside into an industrial town of hardware manufacturing and other industries. Now, because of the local high-quality water and air, it has attracted a number of domestic and foreign cosmetics manufacturers to join and settle.

The rise of "beauty industry" in Daixi not only relies on Hou Juncheng and Mao Lirong’s efforts, but also relies on the "Introduction" of green mountains and waters, as well as the "exchanges" made in the cosmetic industry leaders summits held in the local.

"As the world's largest consumer market for cosmetics, China has a market share of about 200 billion yuan, while domestic brands only account for 30% of the market. Domestic cosmetic companies need an industrial highland to gather global industry resources and factors to improve the whole industry." Hou Juncheng said the Cosmetics Industry Leaders Summit is to serve as a "trendsetter" to guide this "sunrise industry" to go further. 

Over the past four years, the themes of the four summits are "Building a Big Platform to Develop a Big Industry", "Big Trend, Big Mission, Big Pattern", "Common Business, Common Construction And Sharing", "New Blueprint, New Catch-Up". The theme of the fifth summit to be held on November 10 is "New Retail, New Channels and New Economy".

The theme of the summit tends to be inclusive and new, and witnessing the Beautéville's steps forward. Mao Lirong said, "The successive summits have pushed Beautéville much closer to its 'beautiful dream' - to achieve the sales target of 100 billion yuan by 2028, to become the 'Oriental Glasse'"

In fact, this ambitious dream was not created overnight. As early as the second summit, Hou Juncheng called out: "China should not be the global processing plant! We can no longer follow the same old path of sacrificing huge costs and gaining only meager profits. Our national brands still have a lot of space to grow internationally!"

As he wished, since the construction of the Beautéville for more than a year, it has introduced 20 high-quality projects around the three major goals of "China beauty industry cluster center, China Beauty Culture Experience Center, and International Beauty Fashion Expo Center". The town has been successfully selected as one of the top ten demonstration specialty towns in Zhejiang Province in May.

The development of the town is not stopping here, and the pace of "Building a nest to attract excellent enterprises" is also going further and further.

Less than a year later, it was announced at the third summit that 31 production enterprises, including YONWOO, the largest cosmetic packaging material manufacturer in Korea, Italy's VIRIDIS skincare project, and Qilihua, Taiwan's beauty products project were introduced into the town. The total investment of more than 12.5 billion yuan. At that year's summit, China, South Korea and France also released data reports on the cosmetics industry for the first time, integrating international perspectives.

By 2018, after three years’ rooting and spreading, this proud flower of Beautéville standing in China's beauty garden is setting buds At the fourth Cosmetic Summit held that year, the China-Bulgaria International Rose Cultural Park project with a total investment of 20 million U.S. dollars was signed.

　　At the same time, the construction of the Beautéville also accelerated, the town's main economic indicators in 2018 grew significantly, completing the cosmetics and related main business income increased by 41.55% year-on-year; the actual foreign investment increased by 120% year-on-year; the funds in place by Zhejiang merchants returning to the outside of the province increased by 25.8% year-on-year.

By 2018, after three years’ rooting and spreading, this proud flower of Beautéville standing in China's beauty garden is setting buds At the fourth Cosmetic Summit held that year, the China-Bulgaria International Rose Cultural Park project with a total investment of 20 million U.S. dollars was signed.

　　At the same time, the construction of the Beautéville also accelerated, the town's main economic indicators in 2018 grew significantly, completing the cosmetics and related main business income increased by 41.55% year-on-year; the actual foreign investment increased by 120% year-on-year; the funds in place by Zhejiang merchants returning to the outside of the province increased by 25.8% year-on-year.