This article is taken from the February 18, 2020, PR Newswire story

△Hou Juncheng, General Consultant of Beautéville and Chairman of PYORA Cosmetic Co. Ltd

Recently, the results of the fourth "Global Outstanding Chinese·Chinese Light" was released. This activity was jointly organized by Hantian satellite TV, the Chinese cultural center of the United States, China Friendship Association of the United States and International Business Promotion Center. With years of struggle in the cosmetics industry, the PROYA Cosmetics Co., Ltd has been rapidly rising, and the company has been continuously invested in charity and public welfare. Mr. Hou Juncheng, chairman of PROYA Cosmetic Co. Ltd, and General Consultant of Beautéville, was awarded the "Global Outstanding Chinese - Chinese Light" award.

△Certificate of "Global Outstanding Chinese" issued by U.S. Congressman ADAM B. SCHIFF and Los Angeles County Sheriff HILDA L. SOLIS.

Mr. Hou Juncheng has many labels, whether as an entrepreneur or industry promoter, he always uphold the concept of "integrity and gratitude",  and gives back to the industry and society with gratitude.

The values of "gratitude" and "giving back" are rooted in the corporate culture of PROYA. As the head of a well-known cosmetics company, Hou Juncheng and his leadership under the PROYA, is not only committed to providing people with high-quality beauty products, but also actively involved in public service. After the recent outbreak of COVIS-19, Hou Juncheng led the company to fully support the protection of the epidemic, and actively contribute to the fight against the epidemic. As early as January 27th, PROYA set up a charity fund of 15 million yuan for the purchase of medical supplies, cash donations and financial support for infected employees, partners, and their families, as well as other charitable causes. At present, the first batch of the fund has been used for Wuhan epidemic protection, including 3 million yuan in cash and emergency procurement from Europe about 2.14 million yuan of protective masks and other medical supplies, donated to the Wuhan Red Cross and Wuhan Charity Federation. As an enterprise founded by people in Leqing, Wenzhou, on February 1, PROYA donated 1 million yuan to Wenzhou Charity Association and Leqing Charity Association to purchase medical protection materials and support epidemic prevention in hometown.

January 27, PROYA set up 15 million yuan of charity funds; February 4, PROYA emergency procurement from Europe, 110,000 masks, by PROYA senior executive Wang Jianrong personally followed the car transported to the medical front line in Hubei Province!

As a matter of fact, "gratitude" and "feedback" have always been the most important values in the corporate culture of PROYA. In 2007, Hou Juncheng built PROYA Hope Primary School in Huolianwan Village, Xiyang Town, Pingliang City, Gansu Province. Organized a large-scale activity of "Thousands of people plant trees" to build "PROYA Thanksgiving Forest" in Lijiang, Yunnan Province, and paid for its management and protection. In 2008, on the day after the Wenchuan earthquake, Hou Juncheng led PROYA's staff to transport more than 5 million yuan of materials to the disaster area. In 2013, in the Ya'an earthquake, PROYA funded the purchase of teaching equipment for 12 local primary schools. In 2018, PROYA donated to build Chunlei Love Library in Xuzhou and Lianyungang, Jiangsu Province. The award of "Global Outstanding Chinese - Chinese Light" is a kind of encouragement to Hou Juncheng and PROYA's practice of social responsibility over the years.

October 2007 PROYA Hope Primary School was inaugurated.

△The day after the 2008 Wenchuan earthquake, Hou Juncheng (right) endured the pain of a protruding disc, strapping on a lumbar belt, personally drove and led the staff to deliver more than 5 million yuan of supplies materials to the disaster area.

2020.08 Celebration of the Fifth Anniversary of the Hope Primary School

2014 PROYA won the UN Philanthropy Award - "Women's Development Contribution Award of the Year"

To build a Beautéville and be sincere to develop China's cosmetics industry.

In November 2017, PROYA successfully went public and became the "first local beauty stock". While managing their own business, Hou Juncheng also has an industry dream: to develop a benchmark gathering place for top enterprises in the global cosmetics industry chain in China. As vice president of the China Association of Fragrance Flavor and Cosmetic Industries and executive vice president of the All-China Federation of Industry & Commerce Beautyculture & Cosmetics Chamber, Hou Juncheng, as a self-made leader in cosmetics industry for many years, recognized early that China's cosmetic industry and the market still has a lot of room for growth.Almost 80% of the domestic market is monopolized by foreign cosmetics enterprises. Hou Juncheng has always wanted to achieve the overall promotion of the cosmetics industry in China and the rise of national brands. It is under such a concept, China Beautéville was born. In October 2015, the world's first press conference of Beautéville was held at the Louvre in Paris, France. On the basis of investigation at home and abroad, the cosmetics specialty town with the functions of industry, culture, tourism and community was finally decided to located in Wuxing Industrial Development Zone (Daixi) in Huzhou, Zhejiang Province. Focusing on China's beauty industry gathering center, China's beauty cultural experience center, international beauty fashion center, international beauty talent technology center and other four major goals, positioning. Hou Jun hopes to build an upgraded version of "Oriental Grasse" in Huzhou!

△2015 in Paris Louvre, France, French President Macron visited Beautéville's booth on Ccosmetic-360. Hou Juncheng presented Huzhou specialty silk scarves and introduce the current situation of China Beautéville. Beautéville has signed 85 projects to settle in the town, with a total planned investment of over 24 billion yuan. The complete cosmetic industry chain covers cosmetic raw material planting, research and development, production, packaging, logistics and warehousing, online and offline sales. The cultural tourism projects related to beauty has been formed, and will become the cosmetic industry highland to cover more global leading resources. From this point of view, the "Global Outstanding Chinese Award" is also a high recognition of Hou Juncheng's global vision and the revitalization of China's national cosmetics industry. It's not easy to do well in one's own business, and it's even more difficult to promote the development of the whole industry. As the chairman of a listed company, he also acted as a salesman and worked hard with the team day and night. He "seamless" jet lag to visit customers around the world, but he enjoys to realize  realize his dream of China's cosmetics industry.

Located in Huzhou City, Zhejiang Province, Wuxing District, Daixi Town, China Beautéville, has signed 85 projects, with a total investment of more than 24 billion yuan!

△China Beautéville's 5th Cosmetics Industry Leaders Summit, inviting industry associations and business leaders from France, Italy, Switzerland, Spain, Australia, South Korea, Southeast Asia and other countries to attend the Summit

Committed to public service and giving back to the community

In his early years, the harsh family environment made Hou Juncheng start to earn his living very early. From dropping out of school, he studied auto repair with his brother-in-law. Later, he went to the Yiwu cosmetics wholesale market, and then founded PROYA company in Hangzhou. Each step witnessed Hou Jun's hard struggle, and he knew that his success could not be separated from the strength of the times and society. Hou Juncheng often said: "no matter PROYA or Beautéville, today's achievements are not my personal, but the whole team's and the social. Therefore, we should actively participate in public welfare undertakings, make contributions to society, so as to give back to society." In his hometown of Leqing, Hou Juncheng personally invested more than 5 million yuan for the reconstruction of village road and the construction of the village office buildings in Fengcun village, Dajing Town, Leqing City. He personally contributed more than 1 million yuan to repair Wenchang Pavilion, a historical site in Ming Dynasty, and to build the cultural courtyard of Bairuoao village. He established "Sunflower Scholarship" to award scholarships to outstanding students of Dajing middle school in Leqing City, and so on.

Established the "Sunflower Scholarship" to award scholarships and grants to outstanding students at Dajing Middle School in Leqing City, awarding a total of 500,000 yuan for three consecutive years.

As the general consultant of China Beautéville, Hou Juncheng is not only happy to be the "shop assistant" of Beautéville, but also went around to promote and attract investment for Beautéville.He also worked with the local government to promote the construction of rose plantations, create a rose town of 10000 mu, revitalize the rural economy and benefit the people of the town. Besides, he personally donated 10 million yuan to the local government for the creation of the country and even the world's largest cosmetics theme museum, making it an international platform for the display and exchange of Chinese cosmetics culture

In 2019, Hou Juncheng personally donated 10 million yuan, committed to building a Chinese Beauty Museum

△In May 2019, Hou Juncheng participated in the 2nd International Rose Culture Festival in China Beautéville.

To better devote to public welfare and give back to the community, besides the identity of the entrepreneur, Hou Juncheng is also the vice-chairman and one of the initiators of "RAMUNION", a private charity organization. "The fate of both individuals and enterprises is deeply connected with the fate of the country and the nation. I hope to do my part to create economic benefits for the country while giving back to society more in the future," said Hou Juncheng.