crisscrossed. As an ancient town with a thousand-year history, the geographical landscape of ‘seven mountains and two waters and one field’ endows Daxi, a beauty town in China, rich natural resources.

(Tiger Pool Reservoir)

From grasping the opportunity to build a specialty town in Zhejiang to become one of the three major cosmetic centers in China, to becoming the core bearing area of cosmetic industry in Zhejiang Province during the 14th Five-Year Plan, to building a new Yangshan ‘fashion valley’ as one of the ‘five grains of abundanc’ plans in Huzhou, Beautéville has been given the important mission of industrial upgrading and repositioning of the beauty industry.

Beautiful Daix has a very good geography. Important strategic geographical location, high-quality landscape and profound historical and cultural heritage make Beautéville has become a powerful grip on Huzhou to broaden the ‘Lucid waters and lush mountains are invaluable assets’ transformation channel.

Improve the infrastructure: production, city, garden synchronous promotion

Walking along the plank road of Xiashen Port, the core area of Yangshan ‘Fashion Valley’, the extension project of Beautéville. Zhu Huibin, chief of the Engineering Department of Wuxing Economic Development Construction Investment Development Group Co., Ltd., recorded the problems while checking the progress of the project.

“In a few months, the trees on both sides of the trail will become green, the river will become clear through dredging and remediation, and the landscape riding path and trestle will be nearly 70% complete, so I believe this will become a good place for villagers and tourists.” Zhu Huibin said.

翻开阳山“时尚谷”规划图纸，改造后的下沈河港（原下沈港）是打造全产业链上的关键组成部分，成为串联产业板块的中轴线。

Turning over the planning drawings of Yangshan ‘Fashion Valley’, the renovated Xiashenhe Port (formerly XiaShen Port) is a key component in creating a whole industrial chain, becoming a central axis linking the industrial blocks.

“‘时尚谷’是我们美妆小镇全产业链延伸的新矩阵，需要充分借助生态优势。”阳山“时尚谷”相关负责人介绍，新发展模式对河岸生态环境要求极高，下沈港生态改造仅在规划设计上就耗时1年之久。

“ ‘Fashion Valley’ is the new matrix of the extension of the whole industry chain of our Beautéville, which needs to take full advantage of ecological advantages.” Yangshan “Fashion Valley” relevant person in charge of the new development model on the riverbank ecological environment requirements are extremely high, the ecological transformation of the Xiashen Port only in the planning and design took as long as one year.

Adhering to the goal of planning first and building a “fashion center of the Yangtze River Delta”, the overall layout of Yangshan “fashion Valley” gradually decreases in development intensity and density from east to west. The overall space is gradually integrated into nature from industrial space, urban space, settlement space and point space, connecting the three areas of “industry, city and park”.

“The industrial zone creates three industrial platforms: fashionable new economy, fashionable beauty, and green intelligent manufacturing; the urban zone takes the construction of future community as the starting point and plans for ‘fashionable future residence’; the garden zone plans for ‘one axis, one center, five docks and four districts’”. Yangshan “Fashion Valley” relevant person in charge of the introduction, “Fashion Valley detailed design plan” has now passed the municipal planning committee.

At present, the infrastructure of the three areas of “industry, city and park” of the valley is promoted simultaneously. There are 16 projects, 8 of which have been started, and the completed investment is about 382 million yuan.

Gathering high-end resources: science and technology, talent to support development

In recent years, as the global beauty industry projects are coming, the Beautéville is constantly exploring the ecological tourism, fashion marketing and functional support and other new industries into the beauty industry chain. The new Yangshan “Fashion Valley” is accelerating the gathering of high-end resources, focusing on science and technology projects, high-end talent and technological innovation.

(Panoramic view of Beautéville)

Since the new production line has been put into operation for 2 months, more than 80 overseas orders have come and gone, and Beautéville resident enterprise SWIPE (Huzhou) Daily Necessities Co., Ltd an enterprise settled in the Beautéville, can be described as "flourishing at birth".

Thanks to the government’s proactive services, effectively solving the pre-production factors and staff recruitment problems.” Xu Ye, production director of the enterprise, told reporters that the new production line capacity is two times higher than the original, and the output value of the first quarter is expected to increase by more than 50% year-on-year.

As the “14th Five-Year” period, the only core bearing area of the cosmetic industry in Zhejiang Province, Beautéville from the beginning of planning has been given a “revolutionary” mission.

Based on the new requirements of Huzhou "five valleys" planning, beauty town upgrade Yangshan “Fashion Valley”, around the word “change” for a series of plans.

In 2021, Daixi Town will achieve 96.3% of R&D activities of above-standard industrial enterprises, complete 198 million yuan of above-standard R&D expenditures, identify 5 new national high-tech enterprises, identify 16 provincial science and technology-based small and medium-sized enterprises, identify 7 municipal science and technology enterprise R&D centers, and implement 5 joint technology research projects between industry, academia and research.

After the project landing, the “texture pattern” of the blueprint for the development of the Valley is clearer.

“Deep forest is for birds, wide water is for fish.” Under the environmental pattern of low density, high appearance, low cost and high quality, groups of low-age and high intelligence talents have also gathered in the Valley, and a new economy has sprung up in scenic places.

It is reported that in 2021, Yangshan “Fashion Valley” introduced 5 high-level and highly skilled talents full-time, including 4 class B talents and 1 class C talents. One person was selected into the “South Taihu Lake special support plan” and 3 “South Taihu Lake elite plan leading entrepreneurial teams”; 12 young doctors and 1800 college students and other talents were introduced.

(Inside the International Beauty and Fashion Expo Center)

Focus on key projects: iterative upgrading of “beautiful platform”

The main body of Ximeien Cosmetics Co., Ltd. has been completed, the outdoor supporting and indoor decoration are under way, and some equipment are being started and installed.

“At present, we are fully promoting the project construction, is expected to start trial production in the third quarter of this year.” said the person in charge of Ximeien Cosmetics Co.

Since the start of construction, Yangshan “Fashion Valley” has become an important engine for the development of a new economy in Daixi.

As the key to economic and social development, project construction has become the main focus of Daixi’s investment expansion and growth promotion. This year, the town continues to make efforts in the project “to recruit” “to fall”, coordinate the planning and implementation of key projects, accelerate the construction of projects to empower the town’s economic development of high quality.

“Relying on the three industrial platforms of fashion new economy, fashion beauty and green smart manufacturing, we have accelerated the ‘double entry’ of projects. At present, there are 30 projects settled in, with a total planned investment of 10 billion yuan. There are 11 industrial projects and 6 projects started.” The relevant person in charge of Yangshan “fashion Valley” said.

According to his introduction, in terms of green intelligent manufacturing industry platform, relying on the port industrial park, the town focuses on the development of intelligent manufacturing, high-end equipment, new materials and other related industries. At present, the urban planning and design of the industrial park has been completed, the preparation of planning control has been started, and three projects have been signed.

In the fashion and beauty industry platform, Daixi Town gives play to the industrial base of beauty town, promotes the beauty industry to extend the chain and make up the chain, and focuses on promoting fashion and beauty, high-end medical beauty and other projects. Among them, the main body of the third phase of PROYA is under construction, and the Purple Bamboo Forest Tactile Beauty and TechnicoFlor projects are waiting for land supply ......

 (Key project construction effect map) 

The former scenic valley, now the entrepreneurial highland. Right now, in the junction area of industry and garden area, the fashion new economy platform with a planning site of about 500 acres is gathering high-end resources at the front end of the industry with headquarters park, material research and development, brand incubation and education and training as the leading functions.

In the next step, the town will continue to play the advantages of green industry, optimize the spatial layout of productivity, open the integration channel of capital, talent, technology and other factors, and strive for more intelligent manufacturing, beauty and health, design and development, cultural tourism and other projects to move in, with high-tech, high quality, high value leading fashion, continue to write a good “beautiful article”.