In the afternoon of July 27, the 11th China Transformation and Development Forum——Common Wealth and High Quality Development Forum was held in Tianmu Studio of Zhejiang Daily. At the meeting, the first Zhejiang enterprise charity top 30 list was officially announced, PROYA Cosmetics Co., Ltd. was named “the first Zhejiang top 30”enterprise charity”, Hou Juncheng, General Consultant of Beautéville and Chairman of PYORA was named “Zhejiang top ten charitable entrepreneurs”.

This forum is an expert think-tank forum organized by the Institute of Public Policy of Zhejiang University and the Institute of Public Policy of Zhejiang Province. Philanthropy has an indispensable role in the formation of social solidarity, narrowing the gap between the rich and the poor, promoting the third distribution of wealth and social harmony.

Zhejiang high-quality development and construction of common wealth demonstration area implementation program (2021-2025) pointed out that a comprehensive “good deeds Zhejiang”, establish and improve the incentive mechanism to return to society, the implementation of the “do  good deeds, help the poor and needy”, a public welfare and charity pioneer program encourages and guides high-income groups and entrepreneurs to be upwardly mobile, care for the society, establish social welfare entities and participate in public welfare and charity undertakings.

Since its founding in 2003, PROYA has become a leading cosmetic company in China through its insight into consumer needs, distinctive brand image, excellent product quality and innovative marketing strategies, and participation in global competition in the field of beauty and cosmetics.

Adhering to the corporate spirit of “diligence and pragmatism, passion and enterprise, integrity and gratitude”, PROYA and its founders insist on assuming and fulfilling their social responsibilities, actively carrying out social disadvantaged groups and caring for wome’s public welfare programs, setting up scholarships to help students, assisting in the construction of the PROA Hope Primary School and the National Gate School to promote the development of education projects, international donations, earthquake relief and disaster relief humanitarian action projects, and other projects. It has also made international donations, taken humanitarian actions to fight against earthquakes and disasters, implemented high-quality development projects that are green, environmentally friendly and low-carbon, and worked with its ecological partners to explore and improve the ESG field, which has profoundly interpreted the concept of sustainable development, “Beauty and beauty are mutually beneficial to each other, and we are looking forward to the future together”.

Discover beauty, create beauty, spread beauty. Hou Junzheng, Chairman of PROYA, first proposed and continuously promoted the Beautéville of China, which covers the whole industry chain of cosmetics such as cosmetic research and development, design, production, sales and leisure tourism, and has attracted high-quality cosmetic projects from all over the world. Nowadays, as the only national specialty town of cosmetic industry and the core carrying area for high-quality development of cosmetics in Zhejiang Province, Beautéville has introduced nearly 300 hundred cosmetic production and supporting enterprises at home and abroad, and a cosmetic-led cosmetic industry chain is basically formed. As the general counsel of Beautéville, Hou Juncheng not only happy to be a “shopkeeper” of Beautéville, running around for the beauty of the town publicity and investment promotion, boosting the rise of national products, so that China’s manufacturing, Chinese brands to the world. At the same time, with a tolerant and open-minded, he helps international brands in China to work together to achieve resource sharing, win-win cooperation, and comprehensively enhance the high-quality development of the cosmetics industry.

In addition, Hou Juncheng also works with the local government to promote the construction of rose plantations to build a 10,000-acre rose town, revitalizing the rural economy to benefit the people of the town. Beautéville based on the beauty industry highland, plans to 10 years time, built a population of 100,000, become the “Oriental Grasse” of the new city, to achieve 10 billion in tax revenue, 100 billion in output value, to enrich the family.

Whether as an entrepreneur or industry pusher, Hou Juncheng always adheres to the concept of “honesty and thanksgiving, and gives back to the industry and society with a grateful heart.