VIRIDIS, an Italian Cosmetic Brand Settlesin China Beauty Town
2021-04-01
ChinaBeauty Town entered into an agreement with AROMA s.r.l, an Italian company onNovember 24.VIRIDIS was founded in 2000 in Florence, Italy and initiallylaunched skincare and fragrance products. VIRI...

ChinaBeauty Town entered into an agreement with AROMA s.r.l, an Italian company onNovember 24.


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VIRIDIS was founded in 2000 in Florence, Italy and initiallylaunched skincare and fragrance products. VIRIDIS was taken over by AROMA SRL in 2014 and it established afull range production line in 2016. VIRIDIS was introduced by Hangzhou Chaoli Electronic Technology Co. , Ltd. intomainland china market in September this year.

VIRIDIS is the first European cosmetic brand settled in China Beauty Townwhile China Beauty Town is also the first stop for itto enter into China market.VIRIDIS will also hold its first press conference besides the West Lake onNovember 25. 

InChinese minds, Italy is an art state where people pursue the quality of lifeand pursuit of such art and quality is deep-rooted among them. In line with theaim of “extraction of nature” and adhering to the attitude of "completesincerity can affect even metal and stone", Hangzhou Chaoli aspires tobring the natural cosmetic brand VIRIDIS toChina, inherits and carries forward the concept of persistent pursuit of highquality, safe and natural products of Montana Family and creates pleasantexperience for customers from senses to mind. 


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Beingsettled in China Beauty Town is the first step to approach the China market.Relying on the broad industrial platform of China Beauty Town, the companyintends to develop VIRIDIS intoa leading imported cosmetic brand in China in five years and let Chinesecustomers feel this sincere expectation from Montana Family.

Throughagreement with China Beauty Town, AROMA SRL will access to more high qualityresources in R&D, personnel,supporting services and so on. China Beauty Town boasts completepositioning planning, favorable ecological environment and niche advantages,flexible operating mode and thoughtful and all-round services, all of which canprovide comprehensive high quality services for production and innovativedevelopment of AROMA SRL. 

Withdeepening and expanding of investment promotion work, comprehensive platformconstruction and unique investment advantages of China Beauty Town get more andmore recognition and attract attention of plenty of cosmetic enterprises inEurope and America. Settlement of European enterprise symbolizes one big stepof China Beauty Town towards international development. 

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