Seeing beautiful China in Huzhou

On March 1^st, the sixth meeting of the Eighth People's Congress of Huzhou City was held.

This year's government work report proposed that in 2021, Huzhou should deepen the overall marketing of the city, enhance the external influence and internal traction of the city brand of "Seeing Beautiful China in Huzhou", continuously polish the city brand, and enhance the visibility, reputation and influence of Huzhou in the Yangtze River Delta, the whole country and even internationally.

Hou Juncheng, a representative of Huzhou Municipal People's Congress, chairman of PROYA Cosmetics Co., Ltd. and general consultant of Beautéville, reported to Secretary Ma Xiaohui, leaders and representatives of the city and district in the meeting on the work of Beautéville. At the same time, he is also seeking space and land indicators for the benefit of the Beautéville's resident enterprises.

"The process of creating the city brand of 'see beautiful China in Huzhou' is the process of discovering beauty, creating beauty and spreading beauty. And it fits perfectly with the development positioning of our beauty industry." In Hou Juncheng's viewpoint, Huzhou's firm belief in building a city brand coincides with the future development of enterprises and Beautéville.

Last September, PROYA was successfully selected as a finalist in the "see beautiful China in Huzhou" city brand development alliance enterprises. For how to compose a beautiful article, Hou Juncheng has his own unique insights: "continue to brighten the city brand of Huzhou needs a beautiful environment, beautiful people, and the beautiful industry. Meanwhile, the beauty industry is a beautiful industry with 'low energy consumption, low pollution, high value-added, high growth rate'. Our goal is to construct Beautéville into a 'city-industry integration, industry-education integration, industry-research integration, industry-marketing integration, industry-tour integration' of China's cosmetics industry base. And help Beautéville become a golden card of China's cosmetics industry to the global. At the same time, Huzhou's popularity will be further enhanced, and Huzhou's 'beauty' will be seen by more people in a wider range."

City brand is a unique logo that distinguishes a city from other cities, and is an important window for the outside world to understand a city. Enterprises are an important pillar of economic development and an important force to enhance the visibility and influence of the city brand. It is a good way to let the quality enterprises for the city brand endorsement and let the city brand to empower the development of enterprises. In this way, they can promote each other and complement each other. Beautéville is also in the process of construction. As early as 2015, when the Beautéville was established, it was proposed that all resident enterprises should sign the Beauty Pact with the basic principles of "gratitude, pragmatism, law-abiding, fairness, honesty, innovation and sustainable development", and all resident enterprises should work together to maintain the green, healthy and harmonious development of the cosmetics industry.

The "beauty" of a city is not only expressed in the external beauty, but also in the inner beauty rooted in the genes. Beautéville is a model place and a model student under the strategy of integrated development of Yangtze River Delta. As the only national beauty industry town and the core bearing area of high-quality development of cosmetics in Zhejiang Province, Beautéville has introduced hundreds of cosmetics production and supporting enterprises at home and abroad, and a cosmetics-led beauty industry chain has basically formed. Between the green hills and the water, the colorful dream of beauty industry is nurtured!