Government encourages to pay great attention to investment promotion and projects, and gather new momentum for development. On April 1, 2021, Huzhou held a meeting to promote major projects and attract investment and talents. Wang Gang, deputy secretary of the Municipal Party Committee and mayor of Huzhou, attended and delivered a speech. City leaders Yang Liushun, Xu Zhongyi, Xiang Lemin, Xia Zhengsheng and others attended the meeting.  At the meeting, Hou Juncheng, chairman of PROYA Cosmetics Co., Ltd. and general consultant of Beautéville, was awarded as the outstanding contribution individual of "Taking the Business to Canvass the Business" in 2020 and made an speech as a representative.

Wang Gang, deputy secretary of the municipal party committee and mayor, emphasized that all departments of the city, as well as the vast number of entrepreneurs, merchants and project attendants, should rushed to the front line, took on the dedication, and held up the high development potential energy of Huzhou. Next, we will continue to focus on strengthening the industrial chain and innovation chain, play the role of platform support, improve the quality and efficiency of the project, strengthen the policy supply, advance the urban marketing, do deep and solid front-line services in six areas, so that quality projects and excellent talents can continue to settle in Huzhou, ride on the momentum of writing a new chapter of high-quality catch-up development in Huzhou.

Hou Juncheng, general consultant of Beautéville, shared his experience of "taking the business to canvass the business" in his speech and introduced, "Since the establishment of Beautéville in 2015, the achievements of Beautéville are promising and attacking much attentions. Under the support of the provincial and urban party committee and government leaders at all levels, and with the help of the society and the industry, Beautéville has developed rapidly and has introduced a total of 165 projects so far, including 151 cosmetic and related supporting projects, with a total planned investment of 31.6 billion yuan."

Since the Beautéville planning, Hou Juncheng has devoted 80% of his time and energy to the business attraction of Beautéville in the 6 years. As a boss of a listed company, he calls himself "the shopkeeper" and publicizes his "Cosmetic Dream" all over the world to carry out the investment promotion for the Beautéville.

Hou Juncheng and government leaders attract investment globally

So, with the persistence of Hou Juncheng and government leaders, Beautéville signed a friendly strategic agreement with France, Italy, South Korea, Spain and other 29 countries, government agencies, industry associations. He also became very good friends with the president of the Global Chinese Overseas Chinese Association, and in their collaboration, Beautéville's investment work radiated to the world, introducing many outstanding international enterprises, such as IT’S HANBUL in Korea, Asia's largest packaging material enterprise YONWOO, the world's top 10 French flavor enterprises TechnicoFlor, the British royal brand ROYAL APOTHIC, and Taiwan's Qilihua, etc.

Signing strategic cooperation agreement

Hou Juncheng also invited celebrities in the international makeup industry to hold cosmetics industry leaders' summits for six consecutive years with the help of his many years' "connections". With the world's leading beauty celebrities to this place of green mountains and water, more people are familiar with the Beautéville, as well as let Beautéville show in the international stage.

In the beauty blueprint of Hou Juncheng, to reach 100 billion output value is the goal of Beautéville. In the future, Beautéville will have both industrial parks, commercial facilities and residential areas. In the next 10 years, it plans to build a "Oriental Glasse" with a population of 200,000, which will realize 100 billion of output value and 10 billion of tax revenue, and become a speciality town with the integration of industry and city, industry and education, industry and research, production and sales, and industry and tourism. Construct Beautéville to become a golden name card for Chinese cosmetics to go abroad and go to the world. It will display its unique charm of "seeing beautiful China in Huzhou and feeling beauty fashion in Beautéville" on the international stage.