Cosmetics have become an important segment of Sino-French cooperation and exchange. Recently, French President Macron’s visit to China attracted the attention of the world. China and the French Republic issued a joint statement, and in Article 17 on promoting economic exchanges, cosmetics were specifically mentioned and ranked at the top of all categories. “China and France are committed to providing fair and non-discriminatory conditions of competition for businesses, particularly in the areas of cosmetics, agriculture and agri-food products, air traffic management, finance (banks, insurance, asset managers), health (medical supplies, vaccines), and energy, investment and sustainable development.”

As a big platform for the development of the global cosmetics industry, the Beautéville delegation is also in the fashion capital of France during President Macron’s visit to China, and is working non-stop to promote Sino-French beauty exchanges and cooperation, giving full play to its role as a bridge and link.

Led by Hou Juncheng, general advisor of Beautéville Management Committee and chairman of PROYA, the delegation has visited L'Oreal headquarters and Paris luxury perfume manufacturing company, visited IBCBS Beauty Academy and had a round-table meeting with representatives of French Cosmetic Valley.

△Photo with Mr. Ben Hanqing, Global President of L'Oréal Consumer Goods

Perfume Manufacturing Company

△ Photo with Philippe Benacin, Chairman and CEO of Interparfums

The delegation deeply analyzed the development trend of international cosmetic industry and shared the development status of Beautéville during the visit and exchange. They expressed their admiration for the social responsibility of Hou Juncheng, the general advisor of Beautéville and the chairman of PROYA.

△CNEP Chairman/IBCBS Beauty Academy President Ms. Ruijin led a tour of Beauty Academy and a student welcome ceremony

Round-table meeting

The meeting was attended by Jean-Luc ANSEL, the founder of French Cosmetic Valley, Marc-Antoine JAMET, the Chairman of French Cosmetic Valley and the President of LVMH Group, Christophe MASSON, the General Manager of French Cosmetic Valley and other board members and many quality members. The meeting was attended by a number of quality members. During the meeting, the Beautéville delegation introduced in detail the development of Beautéville and supply chain platform services to help Cosmetic Valley members better access to the Chinese market, and discussed the ways of cooperation between Beautéville  and French Cosmetic Valley in the field of research and development and strategic plans for the development of Chinese beauty brands in Europe.

△ Photo with Marc-Antoine Gamet, Chairman of French Cosmetic Valley and the President of LVMH (fifth from right), Christophe Masson, General Manager of French Cosmetic Valley (fourth from right) and Jean-Pierre Gorges, Mayor of Chartres (fourth from left)

The story between Beautéville and France

COSMETIC360 France was held at the Louvre in Paris, France from October 15 to 16, 2015. During the exhibition, Beautéville held its first press conference to announce to the world that the construction of the Chinese cosmetics production base started in Huzhou, China. That summit not only drew a lot of attention from the French mainstream media, but also the French Minister of Economy Macron, who personally attended the exhibition and received all representatives of Chinese cosmetics companies. Since that day, the Beautéville has been inseparably linked with France, a fashionable and romantic country.

△The then French economy minister Macron and the delegation of Beautéville took a photo together.

△Hou Jun, the general advisor of Beautéville, presented gifts to Macron and had a cordial conversation with him.

△In October 2017, Beautéville and France Cosmetic Valley signed a friendly strategic agreement

△In May 2018, Ansel, the founder of France Cosmetic Valley, and Gamay, the chairman of France Cosmetic Valley and the president of LVMH Group, visited Beautéville.

△In October 2018, Beautéville, Huzhou City of China, France Cosmetic Valley and Chatelier City of France signed a four-way cooperation agreement

△In October 2019, Marc-Antoine Gamet, Chairman of French Cosmetic Valley and President of LVMH Group, invited Hou Juncheng to the Center seat of the dinner at cosmetic 360 exhibition in France.

France has the Grasse, perfume capital of the world, and the goal of Beautéville is to build an “oriental Grasse“, introduce the whole industry chain of high-end cosmetics at home and abroad, build a cosmetics town with industry as the core, integrating culture, tourism, community and other functions, representing the highest level of China’s cosmetics industry and becoming the golden card of China’s cosmetics industry. It will represent the highest level of China’s cosmetics industry and become the golden card of China’s cosmetics industry.